Experience

I’m a seasoned integrated marketing manager who specializes in developing and executing global marketing campaigns that drive business growth. I excel at strategic thinking and collaboration, process building, and using consumer insights to craft compelling stories.

DoorDash Manager, Integrated Marketing Strategy & Ops

Apr 2022 - Present · 9 mos

Owned end-to-end campaign management, GTM strategy implementation, and collaboration within and outside of marketing (Strategy and Operations, Product, Legal and Analytics)

Boosted asset generation by 300% via the authorship of multi-functional templates and guides

Developed self-serve model for campaign creation; performed training webinars for 100+ users

Established real-time KPI reporting, highlighting for C-suite early wins and flagged criticalities

Built and owned post-mortem procedures, analyzing quantitative data for scalable results

✔️ Co-led 1B+ media/press impressions; 1000% increase y/y in coverage and placements ✔️ +8% volume uplift compared to CCS prior to campaign; 200% goal on DashPass sign ups ✔️ 20% w/w increase in traffic for retail* stores driven by tailored merchandising strategy ✔️ 110% to goal for incremental orders for CGnA with focus on relevant selection

SmileDirectClub Manager, Integrated Marketing

Dec 2021 - Feb 2022

Lead go-to-market positioning, product launches, campaigns, and promotions for house brand

Managed evergreen accounts, targeting consumer groups against core business objectives

Directed cradle-to-grave integration, development, channel planning, from ideation to launch

Collaborated on consumer insights, UX research, CRM, Paid Media, PR, and Digital Experience

Reported on campaign metrics to executive stakeholders, capturing lessons learned ✔️ Drove complex initiatives with routine sales generation of $10M+ ✔️ Pioneered testimonial program and acquisition pipelines across global markets

SmileDirectClub Specialist, Integrated Marketing

Apr 2019 - Dec 2021

Leveraged brand insights, against consumer business objectives for optimal outcome delivery

Steered channel integration during activation of initiatives thru post performance 360 review ✔️ Received (2) promotions within first fifteen months of employment

SmileDirectClub Project Manager, Earned & Owned

Sept 2018 - Apr 2019

Responsible for project tracking for all projects against assigned schedules, metrics, and ECDs

Ran day-to-day development and coordination of campaigns with vendors and internal teams

Einstein Bagel Bros Marketing Specialist

Jul 2016 - Apr 2018

Fostered crucial relationships, bridging communication between previously siloed teams

Implemented product transitions and created remediating protocols for productivity standards ✔️ Developed proprietary tool to track deadlines, supply chain implications, training updates; tool adopted across 5 corporate departments and 150 users

Mapleton Drive Content Marketing Specialist

Aug 2015 - Jul 2016

Strategically governed all social accounts, websites, e-commerce, and published blog articles

So Choix Marketing Coordinator

Aug 2014 - Jul 2015

Methodically publicized materials to achieve leadership goals and ideations within budget